UBM Brazil and HIMSS-CHIME International announce the launch of the HIMSS@Hospitalar Fair and Forum

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HIMSS is the global not-for-profit association transforming healthcare through the effective use of information technology and the strategic partnership is being undertaken in order to bring together expertise to provide solutions and boost the use of technology throughout the medical/hospital sector Brazil


HIMMSUBM Brazil, a division the British group UBM, a global leader in business media and the second-largest events organizer in the world; and HIMSS - Healthcare Information and Management Systems Society, a global non-profit organization, based in the USA and whose focus is to improve health through Information Technology (IT), today (11/30) announced the signing of a cooperation agreement for the organizations to work together in Brazil.

The agreement is with a view to the organization of the HIMSS@Hospitalar summit, during Hospitalar. This collaboration anticipates the provision of specialized content in advanced technology applied to the healthcare sector, a subject that is becoming ever more dominant in the day to day life of hospitals and medical, laboratory and diagnostic service providers, as well as in relationships between patients and their doctors, determining significant changes throughout the healthcare services sector.

The first results of this partnership will be visible at Hospitalar 2017 (16th to 19th May, 2017, in São Paulo), an event organized by UBM Brazil and a benchmark for Brazil and the entire Latin American market in the supply of solutions, products, services, technology, innovations and equipment for the healthcare supply chain.

“It is with great enthusiasm that we announce this strategic partnership with HIMSS, an organization recognized across the world in the IT sector for healthcare. This cooperation agreement gives is the possibility to offer our attendees and exhibitors an even greater amount of high-quality technology content, as this is what Hospitalar has been doing over the years”, said the CEO of UBM Brazil, Jean-François Quentin.

The intention of this cooperation agreement is to add to the initiatives the fair is already promoting.   “We are always seeking to broaden opportunities for strengthening relationships and improving business in the technology sector with healthcare sector decision makers. Proof of this was in the launch last year of our Digital Healthcare International Forum”, pointed out Mônica Araújo, Event Director. The area of eHealth is one of the sectors where Hospitalar is going to continue to invest, “We believe that technology is changing, and is going to continue to change, the relationship the patient has with the doctor, and this relationship with the whole healthcare sector will also change, which will make improvements possible in the quality of care and bring about reduction in cost for the key players in the sector”, said the event director.

“HIMSS global content and expertise will reach the largest possible audience through our partnership with Hospitalar.  we are please to bring unique HIMSS programs such as the HIMSS Electronic Medical Records Adoption Model (EMRAM), Healthcare Leadership Training and Personal Connected Health programming to Brazil and Latin America.  Attendees should expect to see the best healthcare innovation and practice showcased at the HIMSS@Hospitalar Summit,” added Jeremy Bonfini, Executive Vice President of HIMSS International.



HIMSS is a global voice, advisor, convener, and thought leader of health transformation through the best use of IT with a unique breadth and depth of expertise and capabilities to improve the quality, safety, and cost-effectiveness of health and healthcare. Through its network of over 1 million professionals, including 64,000-plus members, HIMSS advises leaders, stakeholders and influencers globally on IT best practices to ensure decision-makers have the right information at the right time to make the right decisions.  HIMSS North America, HIMSS Analytics, Personal Connected Health Alliance, HIMSS Media and HIMSS International (HIMSS Europe, HIMSS Asia and HIMSS Middle East) are the five business units of HIMSS.  A not-for-profit headquartered in Chicago, Illinois, HIMSS has additional offices in North America, Europe, United Kingdom, and Asia.


About UBM Brazil

In operation since 1994, UBM Brazil was the first multinational to enter the Brazilian B2B fairs market. It connects professionals from various industry segments, such as healthcare, civil construction, cargo transport, logistics and international trade, ports, terminals and warehouses, technology and electronics, the medical and pharmaceutical industry, food ingredients, and the urban rail and shipbuilding industries.

The organization is part of the UBM Group, headquartered in London, a global leader in business media and the second-largest event organizer in the world. Its expertise promotes and incentivizes networking and business among the largest companies in a broad sphere of activity. Founded in 1918, the group is present in more than 20 countries in all five continents. With 5,500 employees and 160 offices, it operates in dozens of sectors, from high technology to fashion and the healthcare sector.

About Hospitalar

Hospitalar Fair and Forum was founded in 1994 by Dr. Waleska Santos (Event CEO) and each edition in São Paulo brings together 1,200 exhibitor brands and 90,000 professional attendees from 70 countries, for a large gathering where the sector can do business and strengthen relationships.

Held in the pavilions of Expo Center Norte, the event occupies 82,000m2 of exhibition space and is a global benchmark event for the sector, and is among the three key events for the sector in the world.

As well as being a platform for business, Hospitalar is a strong provider of specialized content. The Hospitalar Forum, held at the same time as the main fair, brings together 50 congresses, seminars and other events aimed at the various divisions of the healthcare sector, with 8,000 professionals taking part.